Norton Security isn't the most exciting gift to find under the tree — so this holiday campaign leaned all the way into that, superimposing Norton (intentionally, hilariously badly) onto some of the internet's best gift-freakout videos to keep the brand top of mind through the hectic holiday season.
It worked: the films became some of Norton's most-viewed and most-shared ever. The idea extended into print, with innovative ads in Wired that shipped with real Norton-branded wrapping paper samples, and into a co-branded Buzzfeed listicle rounding up the best holiday freakouts of the season.
Role
Brand & Creative Strategy
Agency
Norton by Symantec