Culturewins.

Developed a new identity for the Verily brand, from logomark, to color and full design system, implemented across all touchpoints including a completely redeveloped verily.com.

Defined and developed the Verily Me brand and complete identity system, from naming, to logomark, color, illustration and animation, implemented across a fully integrated launch campaign including verilyme.com.

Integrated launch campaign for Verily's first direct to consumer app, Verily Me, positioning the app as a clearer, more private way to navigate confusing medical information and fragmented care.

Launch campaign for the Fitbit Ionic, built on a contrarian truth: fitness had become a leaderboard. The idea — the only race worth running is your own — turns the watch into a statement of purpose.

Documentary-style campaign correcting a cultural myth — that fitness is skin deep — by revealing the real, purposeful reasons behind real people's transformations, captured under the hashtag #MyReasonIs.

Anthem campaign built on Norton's core platform — Go Boldly, Not Blindly — arming everyday explorers to embrace everything technology offers without blindly trusting it, dramatized in black-and-white documentary style.

Holiday campaign superimposing Norton (intentionally, badly) onto the internet's best gift-freakout videos — turning security software into some of Norton's most-shared content of the year.

Proof-not-promises activation of Norton's "Digital Lifeware" platform: a stunt collaboration with Betabrand on RFID-blocking jeans and a blazer, making the everyday risk of contactless data theft impossible to ignore.

World Series spot featuring Buzz Aldrin recounting a legendary home run he was sure landed on the moon — and why he went to check.

Spot for Genentech's Screen Your Lungs initiative, confronting the judgment that keeps lung cancer screening rates near zero, and using a shared family memory to reframe screening as an act of love, not confession.

360 campaign elevating UCHealth patients to the same visual stature as celebrities, with intimate Martin Schoeller portraits marking the brand's shift from saving lives to celebrating life.

An ongoing documentary series on precision health, following the people and data behind more personal, more precise care.

Feature-length documentary embedded in Râmnicu Vâlcea — "Hackerville" — profiling the scammers, hackers and investigators who made the Romanian town infamous for cybercrime, positioning Norton as digital security's thought leader.

Documentary-style series on reopening after COVID-19. Episode one follows USA Track & Field and Olympian Allyson Felix's return to competition using BD's rapid Veritor Plus antigen test.